Margarines for the heart and the planet

Integrated communication campaign for Upfield Some Czechs, influenced by the past, perceive margarine as something artificial and as a second-class product after butter.
AC&C Public Relations
15. July 2022

Worker of the Year

B2C communication for Kofola Introducing a premium product through ordinary people - sweaty garbage men or tired warehouse workers - is something not many marketers would dare to do. Kofola would.
AC&C Public Relations
15. July 2022

Tax on Diesel Fuel

B2B communication for DKV Euro Service How to boost customers´ loyalty? Convince them that you know their problems, that you stand by them and you are not afraid to fight for them.
AC&C Public Relations
2. July 2018

Meal for geeks

HR communication for T-Systems Slovakia “Do you work in the Czech Republic and miss Slovak cuisine?” This is how our campaign tried to appeal to Slovak IT guys.
AC&C Public Relations
2. July 2018

Decent Coffee

Corporate communication for LMC Sometimes it pays off to make the journalists a bit angry. They notice the problem, try personally what it means to be part of it, and then happily write about the whole issue.
AC&C Public Relations
2. July 2018

How to turn a journalist into fighter?

Product communication for SEAT When SEAT Arona was launched, we needed to attract the motor journalists’ attention as much as possible.
AC&C Public Relations
2. July 2018